Wednesday, August 27, 2014

HELLO THERE SWEDEN // Stockholm Fashion Week

Why hello there SWEDEN! I am BEYOND excited to be here in Stockholm for the very first time, covering all the shows for Stockholm Fashion Week. There's something I just love about the air here in Scandinvia. The air so crisp, even better on a rainy day! It really already feels like fall here, and so I'm already living in a coat and boots. I'll be covering all the shows with my sister Dylana and VIDEOFYME, an video app here in Sweden that I've used for years. They have brilliant filters to make short films, and it's so easy to cut and paste. I'm a die-hard fan. I'm so excited to re-unite with the team, SWEDISH STYLE. 

Speaking of which, I've always adored the fashion here in Stockholm. The focus on clean lines, and structured and beautiful quality pieces. They are masters of MINIMALISM. I love how they can make a total statement without the use of prints, but with textures, neutrals, and shapes. My style is absolutely eclectic and I love my wacky prints and bohemian layers, but those simplistic necessities are definitely in my closet. Did I say VEDA?! I packed a ton this time... like this plaid structured coat, and leather pale pink tank. Divine.

// VEDA coat and leather camisole, SIWY Denim ripped jeans (similar), MODERN VICE frankie boots, GUCCI bamboo tote, H&M hat, SABRINASL hand cuff, Lizzie Fornutado necklace // 

Make sure to follow all of my VIDEOFYME videos, and of course, create an account and get started babes. You'll be hooked.

Now take a peek at yesterday's show, FILIPPA K. I love discovering these prominent Swedish labels. I was taken to heaven during this presentation. The water fountain, the model's glows, and knits to wear for a lifetime. 

Follow Natalieoffduty on Twitter
Follow Natalie Off Duty

Monday, August 25, 2014


I'm so excited to announce the global launch of DKNY's new fragrance, MYNY! I celebrated alongside major babes Rita Ora and Chrissy Teigan at their launch event at Madison Square Park, the perfect place to embody the essence of the fragrance! Famed pastry chef, Dominique Ansel, created a custom heart shaped pretzel insired by the fragrance, and it was such a hit! SO DELICIOUS. Guests were also able to create their own "MYNY" digital heart, made up of images from their social media pages. (YOU CAN TOO!) I love that even if you're not from NYC, you do have your own version of  MYNY. It could be bike rides through Central Park at sundown, or your favorite pizza joint in in Williamsburg. This city really just inspires every single day. The fragrance embodies the urban, spirited energy of NYC, and the people in it. I had so much fun being a part of the action, and seeing the huge crowds of people from all over the world who came out to hang out with us!

For this huge event, I went with a classic, all white DKNY Resort pantsuit. The oversize trench, matching blouse, and culottes. So perfect with a classic heel. I can't get enough of this amazing look! So CHIC. 

I cannot wait for you all to experience the is sooo delicious and just what I need to take into fall. Plus, the bottle is absolutely gorgeous! 

Follow Natalieoffduty on Twitter
Follow Natalie Off Duty

Saturday, August 23, 2014


My SHOELINE.COM Fall '14 campaign is officially here! For this season, we went with a very JANE BIRKIN inspired shoot. Talk about a perfect fit. Somehow, I've had this crazy love for Jane. Her 60's bangs, and simplistic but still eclectic style. I fell for her and Serge Gainsbourg for the longest time. That French love. So here, we went with 2 looks for our campaign. You remember Jane's white lace dress and floral headband? Her perfect newsboy caps and bohemian fringed dresses and thigh high boots? Well, we got inspired, but gave it our very own twist on set, adding in the new SHOELINE.COM collection. It's like day to night. The romantic ethereal day look with the Isola burugndy bootie

// For Love & Lemons dress, SHOELINE.COM Isola bootie //

Then, we took it to the streets of Lower Manhattan. A fringed leather dress, complete with a badass sheer tight, and the VINTAGE black boot. A mod, bohemian look. Made for the girls with attitudes and a love for a good boot. 

// Worth & Worth newsboy cap, Zadig et Voltaire leather dress, SHOELINE.COM Vintage boot // 

Friday, August 22, 2014


When it comes down to it, I can never have enough hi-rise black jeans. I wear them to the bone...from when they're crisp and pressed (like here!) until they've got slits on the knees and rips at the ankle. But that's the beautfiul thing about denim! They get yummier and yummier each time you slip them on. So here, I'm giving you a little LAND'S END #jeans101!  Land's End new denim collection has a great soft hand and gets softer with every wash. Low-rise, Mid-Rise, or the HIGH-RISE. I love them all. Their black hi-rise straight leg jean looks best cuffed with a buckled bootie, and is extra chic with a simple chambray shirt and STRIPES. The definition of CLASSIC. Their refined washes take me from day to night. The more minimal the better. Buttoned up to badass perfection. It's clean and prim, but with the right attitude and retro sunglasses you're good to go. Make the boys go ga-ga.

// Land's End high-rise jeans, chambray shirt, and striped zip jacket //

Follow Natalieoffduty on Twitter
Follow Natalie Off Duty

Wednesday, August 20, 2014


Now that I look back, our roadtrips out East felt a whole lot like SUMMER CAMP. I always kept the keys to our abode on my wrist, it jingling as I bike down to the ocean. Mosquito bites attacking my ankles on those drunken summer nights, living in a hammock, and becomming one with the caterpillars. You'd easily spot me at the bocce court in the mid-drift exposed rashguard, and my trusty vintage Levi's (yes, this is my only pair, I couldn't find a more perfect one). I'm currently enjoying these last few posts of laidback sunshine before the storm of FASHION WEEK. Bring on the crazy outfits everyone! New York City always has me insanely busy, and I'm always dashing around town. There's always SOMEWHERE I have to be...rarely do I find a moment to just sit back and kick off my shoes. But believe me, I thrive off of craziness. So yes, next up is a flight to SWEDEN. I'm excited to once again put my foot into new territory, use a MAP, and have limited wifi.  It's going to feel extra refreshing. I can't wait for you to join me.

// VITAMIN A rashguard //

// VEDA leather vest, Dorothy Perkins pool slides, DIOR sunglasses //

Follow Natalieoffduty on Twitter
Follow Natalie Off Duty