Tuesday, February 28, 2012

Sneak Peek: Volcom Holiday '12 Design Collab Photoshoot


A lot of my time has been spent planning my big Volcom Holiday '12 design photoshoot! For my Fall '12 collection (in stores June), we shot here in NYC, and so we were thinking of something new and fresh for my Holiday '12 line. First thing that came to my mind was, "how about we shoot in Philadelphia?" Home to my sister and our fave photographer, Dylana Suarez, we immediately started gathering material and location scouting in the city. What I love most about Philly is the grungy-ness. The historic buildings, torn-down walls, and just relaxed yet edgy vibe gave us exactly what we wanted to work with. They worked well against my pretty, Holiday designs. Getting to play creative director on this entire project with Volcom has been amazing. Everything from working on my collection, to modeling, styling, and creating the ad campaign with the Volcom team has been a dream project. Our marketing director flew out from sunny southern California for this shoot and she snapped these behind-the-scenes snapshots for Volcomunity. I felt like we kidnapped her and took her to the crazy east coast...and of course, to one of the most unique cities I've ever been to. Philly is kind of my second home now!

What started off as a snow blizzard, we thought..."heyyy, it's a Holiday shoot...snow will be cool!" Luckily, just as we started shooting, the sun came out, but there was massive amounts of wind. It was freezing, but we managed just fine! Philadelphia is home to many amazing artists, including my personal favorite, Isaih Zagar, who happened to be walking his dog as we were shooting! How adorable is he? Thanks so much for our whole team including Dylana and our music blogger, Cheryl for being such troopers! My Volcom Holiday '12 collection, in stores September, features some really beautiful dresses, sparkle tops and skirts, and everything else that'll jazz up your holiday parties. Everything is what I call "understated luxury." Stay tuned and follow everything on Volcomunity.com!

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104 comments:

Dylana Suarez said...

THIS WAS THE BEST DAY EVER!

xoxo,

colormenana.blogspot.com

Brandi, The Beatniq said...

The pictures look amazing! Can't wait to see the full collection.

Kiwi's Fashion Blog said...

Thanks for your sweet comment! I am so flattered you even read my blog :)) *shock*!!!

monkeyshines ♥ said...

lovely captures!

Bises,
monkeyshines
http://monkeyshines-monkeyshines.blogspot.com/

out of order said...

so cool! <3

Meghan

Doni Brown said...

Love this post so much!

http://thatstyleriot.blogspot.com/
http://thatstyleriot.blogspot.com/
http://thatstyleriot.blogspot.com/

Daysha said...

Wow, such an amazing thing to do! So happy for you!
xx
-Daysha http://dayshaprettylittlethings.blogspot.com/

Chunny said...

Beautiful. Nice Photos. =)



http://sassychunny.blogspot.com/

Sophie said...

Oooh that pink dress!

Michelle's Style File said...

Looks amazing!

x
Michelle
www.michellesstylefile.blogspot.com

Am2Pm Chic said...

Amazing photos, you both look gorgeous !!
Christy

http://am2pmchic.blogspot.com/

Camelia said...

All of those skirts are just gorgeous! Lovely photos

Natali said...

Wonderful! I love all the designs, I could wear them all myself too. I like the locations a lot as well, esp. the skate park and the mosaic wall :)
Can't wait to see the official photos and that your collection becomes available to buy :)

http://lartoffashion.blogspot.com

Elee. said...

Ohh nice photos!

Miss Molly said...

such pretty girls you all are!

great pics!

http://missmollyfashions.blogspot.com/

BERTHA NATASHA said...

amazing pictures, amazing outfits!
J'adore !!

Sincerely,
BERTHA NATASHA

A said...

i love these photos and the various outfits you're wearing!
you and your sister both look superduper amazing! :)

BATMAN!!!
my favorite outfit is definitely the pink and silver striped shirt and the blue skirt.

looking good! :D



~A
theaceofheartsa.blogspot.com

Marie said...

Cute pics!
x

http://basicstateofmind.blogspot.com/

Vasilieva said...

awesome shots, absolutely adore that yellow pencil skirt paired with the leopard coat

http://www.vasilievablog.com/
xx

Fashiable said...

That leopard jacket is adorable

www.fashiable.nl

la vie quotidienne said...

Definetely you have a great style! Nice post.


xoxo from München
La Vie Quotidienne
www.laviequo.com

Estherina said...

Lovely photoreel!

Step into Estherina's World

I Z A B E L A said...

killer photos!
suuuuper neat, love this post!


http://www.reinade-lanoche.blogspot.com
http://www.reinade-lanoche.blogspot.com

Raspberry and Rouge said...

Looks so promising! Love the looks! XO Rebecca

http://raspberry-rouge.com

The life after said...

Nice pics even if I don't like the vintage effect... it is so overused now!

The Life After

ak said...

Great blog/pictures! I surfed
Through your website a while ago and found it very Inspiring. Very excited to visit again! It would be lovely if u can visit my page and follow<3

www.urbanfashionartist.blogspot.com

Xoxo

Ria :) said...

such nice photographs :)
x

SoapyMermaid said...

this looks so nice! love the styling and the urban background of the photos.

S. Lopez said...

Amazing photos! You look gorgeous!

Visit my new blog!
http://fashionnfairytale.blogspot.com/

xoxo

Lucija said...

Love the pink dress and the yellow skirt!! Aaaa-mazing!!

XO,
Lucija
WLL

Mia M. said...

Amazing! I love the batman photo :)

bisous,
mia

SHAPEWEAR GIVEAWAY

Mia M. said...

Amazing! I love the batman photo :)

bisous,
mia

SHAPEWEAR GIVEAWAY

MONI said...

sO GORGEOUS NAT!!!!!

XX

http://www.moneasywardrobe.com

Domonique Wilson said...

Looks fabulous from what we can see....you ladies done so well :)

http://lilylovelock.blogspot.com/
x

nadja said...

amazing outfits! love your style and blog

aiken said...

you and dylana are really like twins! so cute!! :D

http://shaveilachic.blogspot.com/

Mary said...

i love these photos and the all outfits you're wearing!


MUCH LOVE FROM ITALY
Maria Onorio
www.thelastillusion.blogspot.com

Olya said...

Amazing photos!!!)

C A T H said...

really love the outback-chic feeling of the whole holiday lookbook for Volcom! great to see you and Dylana both co-op for a photoshoot! you girls are fantastic =)

Xx
Style Hostess

Valeriya said...

Awesome photos! Cant wait to see the collection

http://www.lazyheelsblog.com/

Grietje Vermoortele said...

Nice blog
Very nice style you have!! Love the pink-ish dress!

Check out my latest wishlist at:

http://www.secondagenda.be

xx
Grietje

Sabrina T. said...

all these looks have such a great grunge mood that I love, so pleased to see it!

Patchwork à Porter

Julia Percia David said...

I love your lilac dress and your yellow skirt!

xoxo

Julia from http://aboyeur.blogspot.com/
http://aboyeur.blogspot.com/
http://aboyeur.blogspot.com/

Le FreakS said...

every picture is amazing! i love all of your outfits, you're always perfect :)

www.lefreaks.com

Su. said...

Love your yellow look!
Besos, Su.
http://trendypastel.blogspot.com/

Her Persona said...

love the yellow skirt and lilac drew


http://herpersona.blogspot.com.au/
http://herpersona.blogspot.com.au/

JO said...

Beautiful pieces! xx

Natalie said...

Cool photos & inspiring looks...


Visit the shiny new blog Off Duty Chic

Lips N Stick said...

Great looks!!

Love the yellow skirt!

http://lipsnstick.blogspot.com

The Fancy Teacup said...

Such a fun little shoot, adore the retro vibe to it. And you and Dy look absolutely fabulous. x

www.TheFancyTeacup.com

Emmy said...

You and Dylana looked awesome as usual. And how random is that to have met your fave artist. eh? :)

Mica said...

Love these photos, looks like fun! :)


awayfromtheblue.blogspot.com.au

Kaśq. said...

Love your 1st photo!

lipoooo said...

great photos ! :)


"comment made by boy"

VALERIE WANG said...

aw i just can't take my eyes off those red pants!!!!!!


http://lustforgourmandise.blogspot.com/

xx

Michelle Lee said...

Lovely! Amazing photos


http://pinklemonincrystal.blogspot.com

Sylvie said...

very, very nice, especially the outfit with the yellow skirt!

The Daydreamer said...

looks so fun :D always love it when you wearing that yellow pencil skirt <3

Naftali Stern said...

So fun!
Love all the backrounds!

theBohmerian.com

Ravenna Moreira said...

AWESOMME PHOTOS!!
LOVEEE
<3





www.pulsacoesplanetarias.blogspot.com
www.pulsacoesplanetarias.blogspot.com

Ms.Fashionista said...

eek can't wait to see the final results!

www.alifeinthefashionlane.blogspot.com

xo

blog mode Laura said...

The photos are great, and all your outfits too!

www.laurablogmode.com

Laura said...

nice pics

www.looksbylaura.blogspot.com

Nathalie St-Pierre Roths said...

I absolutely love the close-up photo of the two sisters. It has a vintage look that fits well with your style, Natalie.

Nathalie
http://nathaliecalifornie.blogspot.com/

Mademoiselle Trendy said...

love the first photo! the outfits are very cool

Emily Ulrich said...

Such dynamic colors! What great styling :)

Blush and Flats said...

love the yellow skirt & pink hotpants <3

Manon said...

Gorgeous pics !

http://cuteredbow.blogspot.com

Julie Khuu said...

Nanananananannan Batgirl! LOVE that shot! Props to your photographer Natalie! Love the little snippets into your every day life...You two are too too cute!

xo-Julie
Peace. Love. LOL!

Haute Khuuture.com

Kate said...

Gorgeous photos, the batman one is just amazing! In the one with the green background you really remind me of Jessie J!
www.styleisalwaysfashionable.blogspot.com

Jennifer said...

lovely pictures, perfect outfits throughout x

Megan. said...

wonderful pictures :)

www.p-silove.blogspot.com
x

Moon Child said...

love the batman photo!
http://lr-moonchild.blogspot.com/

Paula Villalobos said...

I love the leopard coat!

Allison Young said...

such lovely photos!!

www.absurdlypeculiar.blogspot.com

Maria said...

Fabulous and stylish siblings!

xoxo Maria

http://www.mariahita.com

Rocks Paper Metal said...

The color combo in the first pic is so visually rich. Love it.

www.RocksPaperMetal.com
www.RocksPaperMetal.etsy.com

el_martina said...

OMG!!! PICTURES ARE SUPER COOL!!!!

-telmasofia said...

I REALLY LOOVE THE YELLOW SKIRT*
XOXO, telmasofiia.blogspot.com

Mr. Taylor and his Lady said...

what a great photoshoot! love the one of you in front of the bat symbol. perfect!
xo TJ

Lizzie said...

Eeeeep, how fun are these photos?! I adore the yellow skirt and you and your sis look oh-so-pretty....but thats nothing new :)

xo
Lizzie
placeclevertitlehere.blogspot.com

Francesca Felix said...

you too are soo cute! love how you both blog. love the photos also

Rochelle Fox said...

OMG THE BATMAN PHOTO!!! love can not wait to see this always loved you Volcom blogging and shoots xxx My blog- A Fox That Meows ♥

umi said...

cool pictures!

http://umi-fashionstyle.blogspot.com/

KeyKey said...

i love this photos!!! extra backgrounds!!!

April Cheung said...

cool batman background! ahh and i just love your leopard coat.

delicatelyfierce.blogspot.com

Mila said...

so many anazing otfits!

Debbie said...

cool outfits! great!

www.popswatch.biz

Bubble My Licorice said...

you look amazingly cute :)

http://bubblemylicorice.blogspot.com/

QueenC. said...

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Thank you so much!

Anthea said...

Love the print jacket and that graffiti wall! Gorg!

Collections said...

Love you in that yellow skirt. Gorgeous photographs.

Collections

pinkmate said...

Great photos!!!

Vanessa

http://thepinkmateproject.blogspot.com/

INES A. said...

Great Pictures !
You have such a great style !

Hira said...

You look wonderful! Love these photos

hiraschaos.blogspot.com

Jessie said...

love the batman photo!

http://diaryofambitions.blogspot.com/

Everyone loves fashion said...

i love the one with rose silk dress! fabulous! :)

songbird said...

beautiful outfits!!love the batman pic and the 1st outfit is my fav!

follow
http://flysongbird.blogspot.in

FASHIONFED said...

I can't wait for this collection to come out! You're one of my fav bloggers!

check it out!
www.2fashionfed.blogspot.com

My Fashion Place said...

Thank you so much for a nice comment!!
You look amazing, perfect photos!
greetings

PISFORPAULA said...

Beautiful shoots! I like the polaroid effect, wonder how you get it! xoxo

lace label said...

Why can't I be you??? I love your clothes!!! Please check out my blog and some of my artwork!!! And if possible vote for my painting for Mink Pink!!!
Lacelabel.blogspot.com

Marina said...

Cool photos I like the yellow skirt <3 amazing and photos with Batman behind you.

xx
biskvittka.blogspot.com

alice san said...

Tadaaaaa! the best one! the different of you in many styles! :)